RE-TURN COMMUNITIES
BRIEF: Create a campaign that brings to life the good that communities are doing utilising the Re-turn deposit scheme.
Our concept worked by showing the reality of what collecting through Re-turn can do for your community. We told the different stories that Re-turn has made possible through their programme - with the product central to these stories as key parts in making them happen. Turning empty bottles and cans into a full campaign across the country.